Erica Martena Murphy
Work Experience
Editor, Career Advice: Levo
Feb. 2015 - Jan. 2016
- Develop SEO strategy for career advice content
- Build and send weekly emails on news, fashion, and career advice
- Attend weekly brainstorms and generate editorial calendar
- Assign, edit, and manage 5+ freelancers to create career advice content
- Pitch and write weekly news posts
- Copy edit marketing content
Editorial Assistant: Levo
Feb. 2014 - Feb. 2015
- Managed editorial calendar in Asana platform
- Edited and published 8+ stories per day on Levo.com, including original and partner content
- Assigned stories to 200+ list of contributors
- Generated story ideas on a weekly basis
- Wrote 2+ stories per week
Editorial Intern: SHEfinds.com
Sep. 2013 - Jan. 2014
- Wrote 2-3 posts per day on the WordPress platform
- Attended weekly meetings to pitch and assign stories for the following week
- Managed Facebook and Twitter pages
- Used affiliate programs to monitor sales
- Edited stories written by freelancers
- Created slideshows for assigned posts
- Wrote blog posts and created slideshows for the web
- Pitched story ideas for their blog, The Hub
- Generated metadata, and added SEO links to online articles
- Copy edited AFP articles to post online
- Conducted research for blog posts and slideshows
Online Intern: Bicycling Magazine
Summer 2012
Editor-in-Chief: 360 Degrees Magazine
Fall 2011 and Fall 2012
- Managed a team of over 30 editors, writers, designers, illustrators, and photographers
- Collaborated with managing editor and art director to redesign the magazine
- Critiqued all layouts and stories for design, macro, and micro edits
- Previously acted as managing editor in Spring 2011 and head copy editor in Fall 2010
- Brainstormed with editorial team to generate theme and story ideas
- Used Adobe Suite to design brochures, posters, and fluers for L.C. Smith events
- Scheduled meetings, organized calendars, and performed other administrative duties
- Worked closely with staff members in a fast-paced environment
- Covered the front desk and greeted guests
Office Assistant: L.C. Smith College of Engineering
October 2009 - May 2013
Education
SI Newhouse School of Public Communications
Syracuse University, 2013
- BS in Magazine Journlism
- Marketing Minor
- 3.59 GPA
Skills
SEO
MailChimp
Sailthru
Drupal
Compass
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
WordPress
Final Cut X
HootSuite
Google+
Affiliate Programs
Google Analytics
AP Writing Style
Conversational in German
Microsoft Office Suite
2010 - present
2010 - present
Creative Writer: Lady Choices
May 2013 - Dec 2016
- Post blogs to WordPress for LadyChoices.com
- Pitch and write 500-700 word blog posts
Intern: Lehigh Valley Style
Summer 2011
- Wrote short PR pieces for local events and businesses in the print publication
- Researched, developed, and fact checked service articles for the web
Peer Advisor
August 2010 - May 2013
- Wrote to students in the summer to give them tips about the first year of college
- Advised first year students of all majors on what classes to take
- Participate in giving prospective students campus tours and answer appropriate questions